Question 1

I have no video footage.

Accepted Answer

We brief simple phone-shot formats that work — or hook-and-still cutdowns from your photos. Big production is not required to start.

Question 2

Is YouTube only for big brands?

Accepted Answer

No — local and niche targeting on YouTube is affordable and underused by small businesses. That is the opportunity.

Question 3

How do you measure video?

Accepted Answer

Beyond views: view-through conversions, branded search lift and cost per enrolled lead.