Question 1

Does anyone actually use Bing?

Accepted Answer

Yes — Microsoft Advertising reaches millions of UK searches, skewing older and higher-income. Lower competition means cheaper clicks on the same intent.

Question 2

Is it a whole separate project?

Accepted Answer

No — we import from Google, tune the differences, and it mostly runs itself with monthly tuning.

Question 3

What is the catch?

Accepted Answer

Volume is smaller than Google. It is an expansion channel, not a replacement — and a genuinely cheap one.